Journeymen, Mavericks & Superstars: Understanding Salespeople at Startups

In life I’ve found it useful to have little frameworks to try and interpret the world through.  They don’t always apply 100% of the time but they’re a useful way to shorthand.  The Journeymen, Mavericks and Superstars matrix has always suited me well and has stood the test of time.


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Mark Suster 

Mark Suster is a 2x entrepreneur and an investor. He joined Upfront Ventures in 2007 as a General Partner after selling his company Koral to He focuses on early-stage technology companies.

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Filed Under:
Collection: Business Development & Sales
Category: The BD & Sales Team