The “Ladies’ Night” Strategy

If you are starting a company that targets a two-sided market you need to figure out which side is the hard side and then focus your efforts on marketing to that side.

 

(Full Post: http://cdixon.org/2010/10/16/the-ladies-night-strategy/)


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Chris Dixon

Chris Dixon is an investor at Andreessen Horowitz. He was previously the Co-Founder/CEO of Hunch, Co-Founder of Founder Collective, and Co-Founder/CEO of SiteAdvisor.

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Filed Under:
Collection: Strategy & Starting Up
Category: Strategy