Most Startups Should be Deer Hunters

When you start your company the very first question you need to ask yourself is which kind of customers do you want to serve.  Many start-ups (and even growth firms) lack this discipline and they therefore serve customers off all sizes.   This leads to suboptimal results for all.


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Mark Suster 

Mark Suster is a 2x entrepreneur and an investor. He joined Upfront Ventures in 2007 as a General Partner after selling his company Koral to He focuses on early-stage technology companies.

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Filed Under:
Collection: Strategy & Starting Up
Category: Strategy