Focus

Fred Wilson 

The power of focusing should be at the top of [your] list. When you focus, you can rid yourself of extraneous expenses (Jobs laid off over 3,000 people in his turnaround of Apple), you can get your best people focused on the important projects, and you can bring clarity to your marketing and what you want the consumer/customer to think of you for. Many entrepreneurs and CEOs misjudge how many things they and their team can do well. It is always less than you think.

 



Filed Under:
Collection: Strategy & Starting Up
Category: Strategy

Maximizing Capacity Utilization as a Startup Premise

 Chris Dixon

Some of the most interesting startups today are founded on the same premise of maximizing capacity utilization… their method for doing so is generally by matching demand for capacity with supply of un-utilized capacity.

 



Filed Under:
Collection: Strategy & Starting Up
Category: Strategy

Building Products for Mass Adoption

Mark Suster

Technology products that want mass adoption should be designed for novice users.  ”Normals” as Chris calls them.  Products need to be blindingly simple.  You take your User Persona and try to see the product through their eyes, not yours. You then invite people who match this User Persona and watch them use prototype of your product.  There is only one way to really know whether you’ve achieved product nirvana: film users playing with your product and watch them interact with it.  I’ve seen this many times first hand and even your best attempts at designing “simple” products will surprise you when you see Normals trying to use them.

 



Filed Under:
Collection: Strategy & Starting Up
Category: Strategy

Most Startups Should be Deer Hunters

Mark Suster

When you start your company the very first question you need to ask yourself is which kind of customers do you want to serve.  Many start-ups (and even growth firms) lack this discipline and they therefore serve customers off all sizes.   This leads to suboptimal results for all.

 



Filed Under:
Collection: Strategy & Starting Up
Category: Strategy

How to Bring a Product to Market, Part 2 — After Product/Market Fit

Babak Nivi

Here, Sean Ellis explains what you do after fit: optimizing your positioning, implementing a business model, and optimizing your funnel — all so you’re prepared to acquire users quickly and profitably.

 



Filed Under:
Collection: Strategy & Starting Up
Category: Strategy

5 Tips to Becoming a More Customer Centric Organization

Mark Suster

This is the company that lets outsiders have a glimpse of what is going on in the sausage factory.  Being transparent about our workload, our struggles, our fund raising, whatever.  Letting our customers and the market know that we were a real organization with real people rather than a pre-packaged, pre-processed marketing machine.  Customers, press and the market responded positively. Here are some steps in the Inside Out organization.

 



Filed Under:
Collection: Strategy & Starting Up
Category: Strategy