As Fred Wilson puts it, "strategy takes what you want to achieve and develops a plan to get there." Essentially, a strategy is a set of tactics you use to mobilize and focus your startup to achieve your goals. Typically, a startup strategy is focused on achieving growth. This section is chock-full of resources to help you get started on setting and executing a strategy.
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The power of focusing should be at the top of [your] list. When you focus, you can rid yourself of extraneous expenses (Jobs laid off over 3,000 people in his turnaround of Apple), you can get your best people focused on the important projects, and you can bring clarity to your marketing and what you want the consumer/customer to think of you for. Many entrepreneurs and CEOs misjudge how many things they and their team can do well. It is always less than you think.
Are we winning because we create compelling marketing materials and have hard-driving sales people that get customers buying product or are we solving a deep-seated customer need?
One of the mistakes I see entrepreneurs make is they move to business model before locking down strategy. The way I like to think about this is get the product right first, then lock down the strategy of the business, then figure out the business model.