Are Business Plans Still Necessary?

In an era of “launch and learn” is there a need for a business plan? Short answer: absofuckinglutely.  I have seen really great product people espouse the death of the business plan.  Do so at your peril. So, definition: when I talk about a business plan I’m not talking about a 40-page Word document outlining your market approach.  That died with waterfall software development.  I’m not even talking about your 12-page Powerpoint presentation that you need to raise venture capital or to talk with potential biz dev partners. I’m talking about your financial spreadsheet.


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Mark Suster 

Mark Suster is a 2x entrepreneur and an investor. He joined Upfront Ventures in 2007 as a General Partner after selling his company Koral to He focuses on early-stage technology companies. 

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Filed Under:
Collection: Strategy & Starting Up
Category: Starting Up