Why The ‘Fail Fast’ Mantra Needs to Fail, Fast

Validate that you can make money before starting. This means looking at what your buyer pays for similar products now, what the history of other people who have tried to monetize in this way have experienced, what your costs to acquire customers will be and what you believe you can make over the customers’ lifetimes.  These are all assumptions – nothing more.


(Full Post: http://www.bothsidesofthetable.com/2010/03/11/the-fail-fast-mantra-needs-to-fail/


Mark Suster 

Mark Suster is a 2x entrepreneur and an investor. He joined Upfront Ventures in 2007 as a General Partner after selling his company Koral to Salesforce.com. He focuses on early-stage technology companies. 

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Collection: Strategy & Starting Up
Category: Starting Up