Don’t Hire a Marketer before Product/Market Fit

I add a customer development specialist when the Validation Step begins, which is the role I fill with startups. I belive eventually many people will specialize in this critical stage.  Without a specialist, startups waste critical time and resources deciding where to execute. It’s surprising how similiar the process of uncovering the critical information needed to drive customer adoption across different types of startups.


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Sean Ellis

Sean Ellis is the CEO of Qualaroo. Prior to Qualaroo, Sean held marketing leadership roles with several breakout technology companies including Dropbox, LogMeIn, Uproar, Eventbrite and Lookout. At two of these companies, he ran marketing through NASDAQ IPO filings. He holds a degree in International Relations from UC Davis.

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Filed Under:
Collection: Strategy & Starting Up
Category: Starting Up