In an early stage startup you have an opportunity to put a product out there, get that initial user feedback, and then you have two choices. If that feedback is really strong and the users say that they’d be very disappointed without it, in a large percentage, then you can try to grow the business. Alternatively, if they come back and say that they wouldn’t be that disappointed without the product, then you have the choices where you can either try to grow it or you can decide that you’re not going to try and grow the business. And to me, my recommendation has always been to decide not to grow the business if it doesn’t have a lot of people that are real passionate about the solutions.
Babak Nivi is a co-founder of AngelList and Venture Hacks. Previously, he was an entrepreneur-in-residence at Bessemer Venture Partners and Atlas Venture. He has worked on startups including Songbird, Grockit, and Kovio. He went to school at MIT where received 2 patents and published in Science.