The “Ladies’ Night” Strategy

In almost every two-sided market, one side is harder to acquire than the other. The most common way to attract the hard side is the ladies’ night strategy: reduce prices for the hard side, even to zero (e.g. Adobe Flash & PDF for end-users), or below zero (e.g. party promotors paying celebrities to attend).

 

(Full Post: http://cdixon.org/2010/10/16/the-ladies-night-strategy/


url.jpeg

Chris Dixon

Chris Dixon is an investor at Andreessen Horowitz. He was previously the Co-Founder/CEO of Hunch, Co-Founder of Founder Collective, and Co-Founder/CEO of SiteAdvisor.

Twitter | Blog




Filed Under:
Collection: Strategy & Starting Up
Category: Pricing