It's Very Easy to Underprice Your Product

What’s the right price for your product? According to Steve Blank, it’s apparently $0. And it’s also $1 million. What?


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Babak Nivi

Babak Nivi is a co-founder of AngelList and Venture Hacks. Previously, he was an entrepreneur-in-residence at Bessemer Venture Partners and Atlas Venture. He has worked on startups including Songbird, Grockit, and Kovio. He went to school at MIT where received 2 patents and published in Science.

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Filed Under:
Collection: Strategy & Starting Up
Category: Pricing