BD 101: How to Handle A Request You Can’t Accomodate

At some point in a deal, partnership, or sale you’re bound to encounter request that you can’t accommodate. “Does your product have this feature too?” “Can we have it for this price instead?” There’s a right and a wrong way to handle these type of situations. Within the framework of striving to drive the most possible value for your company, the goal is to persuade the other side to maintain compliance despite the fact that you can’t accommodate a request.


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Scott Britton 

Scott Britton is a startup enthusiast, blogger, and Skillshare teacher based in New York City. He is a former business development and marketing executive for SinglePlatform and writes about business development, networking, and personal development at

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Filed Under:
Collection: Business Development & Sales
Category: Pitching