You finally get that meeting. All you want to do is tell them how awesome your product is before you have any clue why it may be awesome for them. You charge forward selling, hoping that at some point something you say resonates. At the end of the meeting they seem interested, but strangely you never hear from them again. They don’t respond to your emails. They don’t answer your calls. And the worst part is, you have no idea why. Sound familiar?
Scott Britton is a startup enthusiast, blogger, and Skillshare teacher based in New York City. He is a former business development and marketing executive for SinglePlatform and writes about business development, networking, and personal development at Life-LongLearner.com.