Every time I’m pitching someone, I always try to make fun of my life in some way. In fact, I intentionally seek out opportunities to do this. A lot of business development and sales is about likability. Given two equal products, buyers will purchase from the seller they like more. Hence, by making myself more likable, I increase my odds of succeeding.
Scott Britton is a startup enthusiast, blogger, and Skillshare teacher based in New York City. He is a former business development and marketing executive for SinglePlatform and writes about business development, networking, and personal development at Life-LongLearner.com.