Pitching SV Angel: The Executive Summary

When we receive an email from a referral source introducing us to a founder, we typically ask the founder if they have an executive summary. This may sound tedious and old-school. But it is a quick and easy way for us to decide if a call or meeting is a good use of both parties' time as a next step. It’s also a decent way to evaluate the founder(s). The ability to communicate your idea concisely and articulately is essential. It not only shows a potential to persuade (i.e., sell) but also shows clarity of thought and priorities. Here are some tips on how to create a good executive summary. 

 

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David Lee

David Lee is a Founder and Managing Partner of SV Angel. Prior to SV Angel, David was at Baseline Ventures, a leading seed-stage venture firm. He was a founding member of Google’s New Business Development team and led business development at StumbleUpon prior to its sale to eBay. He also was a corporate attorney at leading technology law firms. David has an M.S. in electrical engineering from Stanford, where he was a National Science Foundation graduate fellow; a J.D. from NYU; and a B.A. from Johns Hopkins. He currently serves on the Board of Directors of the Lucile Packard Foundation for Children’s Health. 

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Filed Under:
Collection: Funding
Category: Pitch Style, Tools & Issues