Pitching a VC – Dealing with Competition

 One of the most common ways to present the competition slide is to show your company stacked against your main competitors, who will be plotted in vertical columns against each other.  On the horizontal rows you will plot a set of features or key attributes of how you define your competitive differentiation.  This is not only a way to talk about you versus your competition but a chance to reinforce two things: 1) what you see as the most important buying criteria for your customers and 2) how you believe your firm differentiates.

 

(Full Post: http://www.bothsidesofthetable.com/2009/06/23/pitching-a-vc-dealing-with-competition/


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Mark Suster 

Mark Suster is a 2x entrepreneur and an investor. He joined Upfront Ventures in 2007 as a General Partner after selling his company Koral to Salesforce.com. He focuses on early-stage technology companies.

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Filed Under:
Collection: Funding
Category: Pitch Content & Format