Founders, “Why” Matters as Much as “What” & “How”

The average pitch contains substantial time dedicated to the “what” and the “how.” What is the market you’re serving? What is the product you’re building? What is the customer pain you’re addressing? How will you build your product? How will you recruit a team? How will you get customers? All of these questions are essential and certainly factor into any investment decision we make. That said, “what” and “how” haven’t been sufficient to get us to YES. In the handful of investments we’ve made to date and the termsheets we generated this week (it’s been busy), there has consistently been a strong “Why” as well. Why are you taking years from your life to work on this problem? Why does your company deserve to exist and why is the world a better place when it succeeds? Founders who can answer the “why” are usually called “mission-driven.”

 

(Full Post: http://hunterwalk.com/2013/08/21/founders-why-matters-as-much-as-what-how/


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Hunter Walk 

Hunter Walk is a Partner at Homebrew, a seed stage venture fund. Previously, he led consumer product management at YouTube, delivering billions of playbacks a day across computers, phones, tablets and TVs. Hunter joined Google in 2003 managing product and sales efforts for Google’s contextual advertising business. He was a founding member of the product and marketing team at Linden Lab, the creators of the online virtual world Second Life.

Earlier in his career, he was a management consultant and also spent a year at Late Night with Conan O’ Brien. Hunter received a BA in History from Vassar and an MBA from Stanford University. 

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Collection: Funding
Category: Pitch Content & Format