The First VC Meeting (Post 4 of Many)

By this point in the VC pitch I know your teams bio’s, the 50,000 foot view of what your business does, the big problem that you’re solving.  Now it’s time for the meat.  I want to know in detail what you actually do and how you do it.  I think this is where a lot of companies get hung up.  It can be quite hard to tell me what you actually do in a concise way.  I’m sure you have a million features and are solving a ton of problems.  Many companies that pitch at this stage are “all over the map” in terms of explaining what they do.  I think that it still boils down to giving me a simple explanation of how you solve that big problem you told me about on the last slide.  Otherwise my brain is spinning wondering, “WTF do you actually do … and more importantly … why?” Honestly, about 20% of all meetings fall into this category.


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Mark Suster 

Mark Suster is a 2x entrepreneur and an investor. He joined Upfront Ventures in 2007 as a General Partner after selling his company Koral to He focuses on early-stage technology companies.

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Filed Under:
Collection: Funding
Category: Pitch Content & Format