Some people think high concept pitches are too simple. I agree, they are too simple—that’s the point. They’re the beginning of a conversation, not the end of one. There are too many startups vying for too little attention. You simply won’t have the opportunity to tell your whole story at once. A high concept pitch is a meme that you use to capture some attention, so you have the chance to tell the rest of your story.
(Full Post: http://venturehacks.com/articles/pinch-media)
Babak Nivi is a co-founder of AngelList and Venture Hacks. Previously, he was an entrepreneur-in-residence at Bessemer Venture Partners and Atlas Venture. He has worked on startups including Songbird, Grockit, and Kovio. He went to school at MIT where received 2 patents and published in Science.