Doing a Demo (VC pitch or otherwise) – Part 5 in VC Series

The key to a demo is to tell a story.  You need to put yourself into the “role” of a person using the product who has a problem that he or she is trying to solve. You need to describe how this users thinks and describe what they do in their daily interactions.


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Mark Suster 

Mark Suster is a 2x entrepreneur and an investor. He joined Upfront Ventures in 2007 as a General Partner after selling his company Koral to He focuses on early-stage technology companies.

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Filed Under:
Collection: Funding
Category: Pitch Content & Format