How to Nail the Elevator Pitch

The elevator pitch is vital to an entrepreneur’s repertoire and so often they are poorly delivered.  For starters, I think the term “elevator pitch” should be changed to “cocktail pitch” because it is a more realistic scenario.  You’re an entrepreneur and you bump into a VC, customer, partner, potential employee, journalist – whatever – at a cocktail party, conference, airport lounge.  How do you get your points across effectively in a way that leads us to want invest, partner, join you, write about you.  


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Mark Suster 

Mark Suster is a 2x entrepreneur and an investor. He joined Upfront Ventures in 2007 as a General Partner after selling his company Koral to He focuses on early-stage technology companies.

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Filed Under:
Collection: Funding
Category: Pitch Content & Format