Should You Blog? (yes, and here’s how …)

Should you blog? Yes.  As Brian Solis is fond of saying, “PR stands for public relations, not press release.”  That’s right.  In the era of two-way communications people expect an authentic voice and not the Wizard of Oz pulling levels behind the curtains.  Blogging is an important way to build an audience and also drive SEO traffic.  It’s also a great way to build relationships with people interested in your topic area.


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Mark Suster 

Mark Suster is a 2x entrepreneur and an investor. He joined Upfront Ventures in 2007 as a General Partner after selling his company Koral to He focuses on early-stage technology companies. 

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Category: Personal Brand