Networking

From cold emailing tactics to best practices on asking for introductions, with the right tips at hand networking can be easy, and fruitful. This section provides the best resources so can grow your network and make real connections to help you grow whatever you happen to be working on. 


Editor's Picks

Networking

Scott Britton 

One of the most important things in writing an effective cold email is to keep it short. However, communicating all the things necessary to elicit a response in 3-4 sentences can be extremely challenging. One  way I’ve been able to overcome this and start dialogues with many c-level execs and big time entrepreneurs is by communicating my message in a more visually engaging format that’s easier to consume than text.

 

Scott Britton 

Architecting a compelling follow-up during the actual interaction is a great way to start the relationship building process with influential contacts. Interactions with busy, important people are often fleeting. This is why creating a reason for continuing the interaction without seeming too self-serving or formal is so important.

 

Scott Britton 

One of the biggest fallacies I see amongst professionals who write cold emails is their failure to follow up. Knowing how to write an effective follow up email effectively is probably the easiest way to increase your response rate if you aren’t already doing it.

 

Scott Britton 

A best practice to make sure you’re effectively expanding your *true LinkedIn network is to schedule a periodic “LinkedIn inventory” in order to make sure you’re connected with everyone that may be able to open the door for you. An excellent way to do this is to mine your email conversations by importing your contacts.

 

Scott Britton 

People you don’t know are always more likely to respond to your emails when you’ve been referred. It signals you’ve been vetted. Unfortunately, we don’t always have someone willing to introduce or refer us to the person we’re trying to reach. One way to combat this is by creating a referral. The methodology is pretty simple and can be applied even before you’ve identified the decision maker.