I’m Moving You to BCC

Fred Wilson once wrote about the topic of how to introduce two people who don’t know each other via email.  He called it the “double opt-in introduction.”  He talks about the stuggles of email introductions when you’re dealing at scale.  His solution (if I understand it correctly), which I think is more aspirational than achievable is for the introducer to send out emails in advance asking whether or not they want to be introduced.  I like that.  But for me personally the extra overhead of this means that I can’t do it 100% of the time. Here's my 2 cents.

 

(Full Post: http://www.bothsidesofthetable.com/2010/03/02/im-moving-you-to-bcc/)


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Mark Suster 

Mark Suster is a 2x entrepreneur and an investor. He joined Upfront Ventures in 2007 as a General Partner after selling his company Koral to Salesforce.com. He focuses on early-stage technology companies. 

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Filed Under:
Collection: Personal
Category: Networking