It is far easier to build a relationship with me on my blog by commenting then it is to connect on a social network. Comments are a gateway. They enable you to more easily connect to people in more personal ways like Facebook. They give you more permission to IM somebody through that channel. They allow you to get to know how somebody thinks and draw you into wanting to know them better. They are more than Blink – they are deep dive, continual and built over time. Comments are the coffee shop banter that we miss being in this busy and digital world.