One Way to Write A Powerful Cold Email

Scott Britton 

One of the most important things in writing an effective cold email is to keep it short. However, communicating all the things necessary to elicit a response in 3-4 sentences can be extremely challenging. One  way I’ve been able to overcome this and start dialogues with many c-level execs and big time entrepreneurs is by communicating my message in a more visually engaging format that’s easier to consume than text.

 



Filed Under:
Collection: Personal
Category: Networking

Tricks to Build Relationships When Meeting Influencers

Scott Britton 

Architecting a compelling follow-up during the actual interaction is a great way to start the relationship building process with influential contacts. Interactions with busy, important people are often fleeting. This is why creating a reason for continuing the interaction without seeming too self-serving or formal is so important.

 



Filed Under:
Collection: Personal
Category: Networking

BD Best Practice: Taking A LinkedIn Inventory

Scott Britton 

A best practice to make sure you’re effectively expanding your *true LinkedIn network is to schedule a periodic “LinkedIn inventory” in order to make sure you’re connected with everyone that may be able to open the door for you. An excellent way to do this is to mine your email conversations by importing your contacts.

 



Filed Under:
Collection: Personal
Category: Networking

Quick Trick to Increase Cold Email Responses

Scott Britton 

People you don’t know are always more likely to respond to your emails when you’ve been referred. It signals you’ve been vetted. Unfortunately, we don’t always have someone willing to introduce or refer us to the person we’re trying to reach. One way to combat this is by creating a referral. The methodology is pretty simple and can be applied even before you’ve identified the decision maker.



Filed Under:
Collection: Personal
Category: Networking

How to Ask for An Email Introduction

Scott Britton 

There are effective practices when asking for email introduction that respect the time and circumstance of all parties. I’ve really come to appreciate these and wish more people approached introduction requests this way. Here’s how I approach asking for an email introduction.

 



Filed Under:
Collection: Personal
Category: Networking

Breaking A Digital Sweat

Scott Britton 

I’m a firm believer in creating opportunities through hustling. One thing I’m starting to realize more and more is that you can create incredible opportunities by hustling online. Nothing supplants a face to face interaction regardless of the context, but a lot of times getting to that point can be difficult. Hustling online can help you get there. If there is someone that you know you’d like to meet there is a ton of ways you can hustle online to facilitate that, without having a personal connection.

 



Filed Under:
Collection: Personal
Category: Networking

How to Break in and Build A Network in the Startup Scene from Scratch

Scott Britton 

This post serves as a personal case study of my journey to what I call really breaking in. If your looking to be just “a guy who works at a startup” that’s fine.  But if you want to build a solid network of people that you can call on, connect, and add value to you’ve come to the right place. In my opinion, having this type of network makes becoming a successful entrepreneur infinitely easier.

 



Filed Under:
Collection: Personal
Category: Networking

Clever Trick to Make Friends in a Co-Working Space

Scott Britton 

If someone is heads down working it might not be the best time to strike up a conversation about life with them. So what then, wait for the water cooler? In a space with a hundred people it would likely take a year to get to know everyone. An interesting more direct approach is to provide a friendly offering that doesn’t seem intrusive, while at the same time provides value. A perfect example of this is to make cookies and go around offering them to everyone in the space. 

 



Filed Under:
Collection: Personal
Category: Networking

I’m Moving You to BCC

Mark Suster 

Fred Wilson once wrote about the topic of how to introduce two people who don’t know each other via email.  He called it the “double opt-in introduction.”  He talks about the stuggles of email introductions when you’re dealing at scale.  His solution (if I understand it correctly), which I think is more aspirational than achievable is for the introducer to send out emails in advance asking whether or not they want to be introduced.  I like that.  But for me personally the extra overhead of this means that I can’t do it 100% of the time. Here's my 2 cents.



Filed Under:
Collection: Personal
Category: Networking

Comments are the New Black

Mark Suster 

It is far easier to build a relationship with me on my blog by commenting then it is to connect on a social network. Comments are a gateway.  They enable you to more easily connect to people in more personal ways like Facebook.  They give you more permission to IM somebody through that channel.  They allow you to get to know how somebody thinks and draw you into wanting to know them better.  They are more than Blink – they are deep dive, continual and built over time.  Comments are the coffee shop banter that we miss being in this busy and digital world.

 



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Collection: Personal
Category: Networking

How to Connect on Social Networks

Mark Suster 

I feel I need to say some words about connecting on social networks. Let’s start with a discussion of existing social networks and then how to approach people on them. The main message here is … if you REALLY want to connect with somebody show them some respect and at least write a one sentence original line to ask for the intro or say hello.  The rest I just chalk up as social networking spam.



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Collection: Personal
Category: Networking

How to (re) Approach People

Mark Suster 

The truth is that I actually do remember almost all of the people I meet.  But don’t assume that I have a Minority Report like machine that can invisibly and instantly gin up my memory.  The most important advice I can give you is – give me context. 

 



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Collection: Personal
Category: Networking

The Double Opt-In Introduction

Fred Wilson 

I'm sure everyone out there gets email intros. Someone who knows you sends you and someone you don't know an email suggesting you meet. I send emails like that a lot. I might send a half a dozen or more every day. I get even more emails like that. Sometimes dozens a day. And I'd like to propose some email intro etiquette which I follow almost religiously myself: When introducing two people who don't know each other, ask each of them to opt-in to the introduction before making it.

 



Filed Under:
Collection: Personal
Category: Networking