When trying to get a deal done, we seek internal champions. To an arms dealer, no champion is more important to an arms dealer than the people that are paying them for a product or service. They’re the lifeblood of their business. Thus, if you’re able to convince even just a few clients that they need your offering or to lobby for it, that could be your ticket to that mega partnership. If nothing else, you can rest assured you’re on their radar.
Scott Britton is a startup enthusiast, blogger, and Skillshare teacher based in New York City. He is a former business development and marketing executive for SinglePlatform and writes about business development, networking, and personal development at Life-LongLearner.com.