In the sales/deal funnel, ambiguity can be a very comfortable position. It always feels better to know you still have a chance to close than getting out right rejected. But you need to be honest with yourself about why this ambiguity exists. Is it because you’re being patient, respectful, or waiting for a strategic event? Or is it because you’re preserving your ego and/or afraid to stray from your comfort zone. If you’re in the latter camp, you’re not taking all the ground you could be.
Scott Britton is a startup enthusiast, blogger, and Skillshare teacher based in New York City. He is a former business development and marketing executive for SinglePlatform and writes about business development, networking, and personal development at Life-LongLearner.com.