3 Sales Tips for Startups – Creating a Burning Platform

There are many techniques but all involve proving that the customer will have more benefit by acting now (lose weight before Summer!), will have more pain if they don’t act (your customers are abandoning your shopping cart) or that they’re behind the competitor. Can you express your proposition to customers in terms of a compelling event?  If so, I suspect your sales will grow more quickly.


(Full Post: http://www.bothsidesofthetable.com/2009/10/04/3-sales-tips-for-startups-creating-a-burning-platform/


Mark Suster 

Mark Suster is a 2x entrepreneur and an investor. He joined Upfront Ventures in 2007 as a General Partner after selling his company Koral to Salesforce.com. He focuses on early-stage technology companies.

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Filed Under:
Collection: Business Development & Sales
Category: Negotiating & Closing