You're Most Vulnerable Right After You Win a Deal

You’re goal is to get to the finish line as quickly as you can.  So when you’ve been told that you’ve won make sure that you keep your sales campaign up.  In fact, ramp up your efforts.  Go into overdrive to get the contract completed.  Continue to meet with senior executives at the buying organization.  Don’t take anything for granted.  And make sure you spend as much time with your enemies as you do with your friends.


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 Mark Suster 

Mark Suster is a 2x entrepreneur and an investor. He joined Upfront Ventures in 2007 as a General Partner after selling his company Koral to He focuses on early-stage technology companies.

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Filed Under:
Collection: Business Development & Sales
Category: Negotiating & Closing