Customer Development Patterns

Babak Nivi

Almost every startup with an unfinished application puts up a page like this [image in original]. The customer development team at Grockit (Sean Ellis and Matt Johnson) takes a more interesting approach.

 



Filed Under:
Collection: Strategy & Starting Up
Category: Launching & Updating

Don't Launch? But the New York Times is on the Phone!

Babak Nivi

 

If you ask most entrepreneurs why they want to launch, you’ll get an answer like, “So people find out about my product — are you stupid?” But a thoughtful founder who read Eric’s article recently asked me, The New York Times wants to write about my company. It will take me no time or money to get this press. What should I do?

 

 



Filed Under:
Collection: Strategy & Starting Up
Category: Launching & Updating