All companies originate with an idea. It might seem that ideas magically pop into a founder's mind, but some of the best company ideas have been generated through a deliberate process. Once you've discovered a good idea, your intuition might direct you to keep it secret. But experts generally recommend that you share your idea in order to get feedback that can be crucial to propelling your idea, and business, to the next level. This section covers these matters and more.
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Almost anything you build on the web has already been tried in one form or another. This should not deter you. Antecedents existed for Google, Facebook, Groupon, and almost every other tech startup that has succeeded since the dot-com bubble. Entrepreneurs should always ask themselves “why will I succeed where others failed?” If the answer is simply “I’m doing it right” or “I’m smarter,” you are probably underestimating your antecedents.