The Challenge of Creating a New Category

Pigeonholing is one reason startups should actually welcome direct competitors. It was only once a direct competitor to SiteAdvisor appeared that people started treating “web safety” as its own category.

 

(Full Post: http://cdixon.org/2009/10/20/the-challenge-of-creating-a-new-category/)


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Chris Dixon

Chris Dixon is an investor at Andreessen Horowitz. He was previously the Co-Founder/CEO of Hunch, Co-Founder of Founder Collective, and Co-Founder/CEO of SiteAdvisor.

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Filed Under:
Collection: Strategy & Starting Up
Category: Handling Competition