Should Your Startup Give Performance-Based Warrants?

Often the reason that startups offer performance-based warrants (PBW) is because they’re asked to.  You should think of PBW’s in the same way as you think about employee options – they are an incentive for an important partner in your business to help you achieve success over time.


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Mark Suster 

Mark Suster is a 2x entrepreneur and an investor. He joined Upfront Ventures in 2007 as a General Partner after selling his company Koral to He focuses on early-stage technology companies.

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Filed Under:
Collection: Funding
Category: Funding Options & Sources