What Makes an Entrepreneur (2/11) – Street Smarts

I don’t think it takes book smart people to build great companies – sometimes it’s a hindrance.  But you do have to be a smart person and I personally prefer street smarts.  I’m looking for the person that just “gets it.”  They know instinctually how customers buy and how to excite them.  They have a sixth sense for the competitors’ weaknesses.  They spot opportunities that aren’t being met and the design products to meet these needs. 

 

(Full Post: http://www.bothsidesofthetable.com/2009/12/16/what-makes-an-entrepreneur-210-street-smarts/)


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Mark Suster 

Mark Suster is a 2x entrepreneur and an investor. He joined Upfront Ventures in 2007 as a General Partner after selling his company Koral to Salesforce.com. He focuses on early-stage technology companies. 

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Collection: Personal
Category: Entrepreneurial Qualities