Good Judgment Comes with Experience, But Experience Comes from Bad Judgment

Seeing how entrepreneurs handled adversity and difficult decisions tells me a lot about who I’m going to be working with if I invest.  I learn much from hearing whether they have humility, understanding what they learned from their failure (or success), gauging the speed of decision-making and willingness to admit when they were wrong.  I also look to see whether they can make the really difficult decisions (like firing all of your friends – this is no fun.)


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Mark Suster 

Mark Suster is a 2x entrepreneur and an investor. He joined Upfront Ventures in 2007 as a General Partner after selling his company Koral to He focuses on early-stage technology companies. 

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Filed Under:
Collection: Personal
Category: Entrepreneurial Qualities