Choose Your VC Investor Carefully

I think the best VCs act as a sounding board for management. We provide a point-of-view that isn’t clouded by living in the details on a daily basis. We provide advice that is pertinent because we are able to see patterns across multiple companies. And hopefully we provide input because we’ve been in your shoes before. We’re there to serve you as the people who do the real work not there to have you serve our egos. VC Seagulls don’t think this way. You know in your gut who they are. If you haven’t read Blink by Malcolm Gladwell then read it. In our core we easily spot people’s inner character.


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Mark Suster 

Mark Suster is a 2x entrepreneur and an investor. He joined Upfront Ventures in 2007 as a General Partner after selling his company Koral to He focuses on early-stage technology companies.

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Filed Under:
Collection: Funding
Category: Choosing Investors