Don’t just run off and randomly approach partners. Once the goals are set, the first thing the BD team or person should do is set priorities in terms of who your ideal partners are.
Holger Luedorf works at Foursquare as Vice President, Head of Business Development. Prior to Foursquare, Holger worked at Yahoo Mobile as a Senior Director of Strategic Partnerships. Holger joined Yahoo! in 2005 after heading Portal & Partner Management at T-Mobile International in Europe. Holger is an expert in understanding mobile data and digital media business opportunities. His expertise in multi-million dollar deal-making and handling complex partner relationships makes him a well-rounded business development and product marketing executive.
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