One of the first mistakes I made when I initially started doing BD was how’d I’d ask if someone if they were the decision maker. “So X, would you say that you’re the decision maker for this.” “Ye” was the answer I received 95% of the time. I’d say the number of actual decision makers I was talking too was probably closer to 50%. The incongruence emanated from the fact that I was asking all wrong.
Scott Britton is a startup enthusiast, blogger, and Skillshare teacher based in New York City. He is a former business development and marketing executive for SinglePlatform and writes about business development, networking, and personal development at Life-LongLearner.com.