Business Development professionals live and die by their network. Thus, many of us end up living and dieing by our LinkedIn. LinkedIn’s greatest value is that it provides transparency to the personal networks of my immediate network in the form of 2nd degree connection. This information is often the gateway to the deals, partnerships, and sales we strive for on a continuous basis. Consequently, it’s in all business development practitioners best interest to expand their *true LinkedIn network. After all, the difference between the deal of a lifetime and no-deal could be just one warm introduction. But in order to even identify these opportunities there must be transparency. A best practice to make sure you’re effectively engaging in this is to schedule a periodic “LinkedIn inventory” in order to make sure you’re connected with everyone that may be able to open the door for you.
Scott Britton is a startup enthusiast, blogger, and Skillshare teacher based in New York City. He is a former business development and marketing executive for SinglePlatform and writes about business development, networking, and personal development at Life-LongLearner.com.