One Mistake that Can Crush (BD) Pipeline Dreams

For those foreign to the concept, a hitlist (or pipeline) comprises of all of the companies that you could potentially partner with, sell to etc. It’s essentially a list of targets. Inevitably there are going to be some target deals that move the needle for your company more than others. Doing a deal with Google, will probably make your company more valuable than doing a deal with a startup that may not be around in a year. Thus, as you build out your hitlist it’s important to be able to quantify how much value opportunities might drive so that you calibrate your time and effort appropriately.

 

(Full Post: http://life-longlearner.com/one-business-development-mistake/


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Scott Britton 

Scott Britton is a startup enthusiast, blogger, and Skillshare teacher based in New York City. He is a former business development and marketing executive for SinglePlatform and writes about business development, networking, and personal development at Life-LongLearner.com.

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Filed Under:
Collection: Business Development & Sales
Category: Building a Pipeline