Solve problems, help partners reach their goals – This is one of the most critical business development tasks. Partnerships never work when the benefits are one-sided. In addition to helping you reach your own targets, you really have to figure out how your proposal helps the potential partner reach their goals. Again, you would think this is a total no-brainer, but this does not seem to be the case judging by the large amounts of proposals that I get that are not really solving any of my company’s problems, or are so obviously mass-emails without any direct relation to myself or my organization. I consider these proposals to be spam and will refuse even reading those emails once I realize what they are.
Holger Luedorf works at Foursquare as Vice President, Head of Business Development. Prior to Foursquare, Holger worked at Yahoo Mobile as a Senior Director of Strategic Partnerships. Holger joined Yahoo! in 2005 after heading Portal & Partner Management at T-Mobile International in Europe. Holger is an expert in understanding mobile data and digital media business opportunities. His expertise in multi-million dollar deal-making and handling complex partner relationships makes him a well-rounded business development and product marketing executive.
| Twitter |