Guest Post: Startup Business Development 101

Solve problems, help partners reach their goals – This is one of the most critical business development tasks.  Partnerships never work when the benefits are one-sided.  In addition to helping you reach your own targets, you really have to figure out how your proposal helps the potential partner reach their goals.  Again, you would think this is a total no-brainer, but this does not seem to be the case judging by the large amounts of proposals that I get that are not really solving any of my company’s problems, or are so obviously mass-emails without any direct relation to myself or my organization.  I consider these proposals to be spam and will refuse even reading those emails once I realize what they are.

 

(Full Post: http://www.avc.com/a_vc/2013/01/guest-post-startup-business-development-101.html)


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Holger Luedorf

Holger Luedorf works at Foursquare as Vice President, Head of Business Development. Prior to Foursquare, Holger worked at Yahoo Mobile as a Senior Director of Strategic Partnerships. Holger joined Yahoo! in 2005 after heading Portal & Partner Management at T-Mobile International in Europe. Holger is an expert in understanding mobile data and digital media business opportunities. His expertise in multi-million dollar deal-making and handling complex partner relationships makes him a well-rounded business development and product marketing executive.

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Filed Under:
Collection: Business Development & Sales
Category: BD & Sales Strategy