How to Cold Email Prospects

I’ve written hundreds of cold emails over the past year and come to a few conclusions about how to elicit a positive response. I’ve also received a few myself and consistently see people use strategies that just haven’t worked for me. Here’s my two cents on how to cold email prospects effectively.


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Scott Britton 

Scott Britton is a startup enthusiast, blogger, and Skillshare teacher based in New York City. He is a former business development and marketing executive for SinglePlatform and writes about business development, networking, and personal development at

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Filed Under:
Collection: Business Development & Sales
Category: Approaching Leads & Getting Meetings