“Before we hop on a call, mind sending over a deck or one-pager my team can review.” I get this all the time. Target partners and customers often want collateral on your offering prior to taking a meeting with you. It’s a filtering mechanism they use to spend their time efficiently. I avoid sending material prior to a first meeting at all costs. Here’s why.
Scott Britton is a startup enthusiast, blogger, and Skillshare teacher based in New York City. He is a former business development and marketing executive for SinglePlatform and writes about business development, networking, and personal development at Life-LongLearner.com.