BD 101: Don’t Be A Cyborg

Usually within the first 5 seconds of picking up the phone I can tell if its a cold call. A creative mispronunciation of my name followed by monotone script reading typically give it away.

The person on the other end could have the greatest offer in the world for me. But it doesn’t matter. For better or worse, I’ve conditioned my brain to turn off as soon as I recognize these interactions. Its as if a trigger goes off that immediately diverts all of my focus towards determining how I can politely extract myself from the conversation…I might as well be talking to a machine.

Pro-active business development often requires a lot of cold outreach. When I’m reaching out cold via email or phone, I always try to be cognizant of the interaction outlined above. Specifically, how to avoid being bundled in with the armies cyborgs I just described; my success depends on side-stepping this perception.


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Scott Britton 

Scott Britton is a startup enthusiast, blogger, and Skillshare teacher based in New York City. He is a former business development and marketing executive for SinglePlatform and writes about business development, networking, and personal development at

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Filed Under:
Collection: Business Development & Sales
Category: Approaching Leads & Getting Meetings