Does the Size of a VC Fund Matter?

It is not uncommon to see a VC talk about “total assets under management” as in “We have $1.5 billion under management.”  I don’t really understand why VCs do this since it’s mostly a meaningless number.   I’m writing this post to explain to entrepreneurs what you should be thinking about in terms of the VC’s you approach and the size and stage of their funds.


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 Mark Suster 

Mark Suster is a 2x entrepreneur and an investor. He joined Upfront Ventures in 2007 as a General Partner after selling his company Koral to He focuses on early-stage technology companies.

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Filed Under:
Collection: Funding
Category: Approaching & Attracting Investors