The Library

Welcome to the Library. Here you can find all of the specific topics covered on startup{ery. You can also browse these topics via the left-side menu bar.


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The Team section covers everything related to the people that go into building a startup. From finding a co-founder, hiring the first few employees, establishing a company culture, to determining compensation, you'll find everything here that you need to know about getting arguably the most important part of any startup—it's people—right.

Top Experts

Founders »

This section covers issues that surround the people that start a company. Deciding to start a company by yourself or with . . . Read More »

Recruiting »

Recruiting is widely considered one of the most important functions of any startup. Finding and on-boarding qualified talent is a major . . . Read More »

Employee Compensation »

Determining an employee's salary and equity stake is a decision that can be crucial to the employee's retention and to the company's financial . . . Read More »

Team Productivity & Communication »

This sections covers the tools and methods your team can use to mobilize, communicate, innovate and ultimately operate to achieve your . . . Read More »

Team Structure & Roles »

This section covers the makeup and general functions of the optimal startup team: what are the key positions in a startup . . .  Read More »

Hiring »

From determining your hiring needs, to interviewing, to extending offers, the process of hiring new employees is riddled with . . . Read More »

Firing & Quitting »

Employee termination and high turnover rates are a fact of startup life. With company direction . . . Read More »

Team Feedback »

This sections covers the tools and methods your team can use to mobilize, communicate, innovate and ultimately operate to achieve your . . .  Read More »

Company Advisors & Advice »

Bringing on formal or informal advisors can be very beneficial as you grow your business. The benefits of receiving . . . Read More »


This section covers the issues that you will likely face in the first stages of trying to start a company: from developing and validating an idea worth building a business around, to nailing down and adapting your business model. Once your business is more developed, the section's strategy-related topics will help you grow your business and tackle any obstacles you may face.

Top Experts

Ideas »

All companies originate with an idea. It might seem that ideas magically pop into a founder's mind, but some of the best company ideas . . . Read More »

Launching & Updating »

This section covers the launch of your business, product and any updates or new products you release through the life of your business. . . . Read More »

Business Sustainability »

Through the course of a business it might become necessary, or simply potentially more fruitful, to change the overall direction of the business or . . . Read More »

Strategy »

As Fred Wilson puts it, "strategy takes what you want to achieve and develops a plan to get there." Essentially, a strategy is a set of tactics you use to . . . Read More »

Pricing »

This section covers all aspects of pricing products and services, from determining standard prices to offering sales, discounts, and freemium . . . Read More »

Crisis Management »

A crisis can certainly send shockwaves through your startup. Knowing how to deal with, but more importantly to learn from . . . Read More »

Starting Up »

Starting Up covers what you will likely face in the first stages of starting your business. From forming a legal entity to shield . . . Read More »

Revenue Model Types »

A "revenue model is the system design by which a business monetizes its services." (Wikipedia via Fred Wilson). In other words, it's the overall . . . Read More »

Budgeting, Projecting & Burn Rate »

This section covers strategic planning as it relates to available funds and budget constraints. It also covers the important metric of Burn Rate . . . Read More »

Handling Competition »

While competition presents obvious challenges to any business, it also presents opportunities to grow your business—team . . . Read More »


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Business Development & Sales are crucial functions in most startups, with the company's growth potential and multi-million dollar deals typically on the line. From developing a cohesive BD & Sales strategy, to prioritizing prospects and delivering effective pitches, this section covers everything needed to tighten up your BD & sales organization.

Top Experts 

The BD & Sales Team »

This section covers the people that make up your business development and sales teams. The Business Development and Sales . . . Read More »

BD & Sales Strategy »

Having a cohesive business development and sales strategy is an important factor in the growth of your company and the . . . Read More »

Building a Pipeline »

Building a pipeline (or "hit list") is an essential aspect of any BD or Sales operation. It can help prioritize your targets, organize your outreach . . . Read More »

Pitching »

Partnerships and sales can be the lifeblood of your company, providing the potential to generate serious growth and revenue. When you've found . . . Read More »

Account Management & Relationships »

Once you have formalized a relationship with a partner, it is important to maintain the relationship to make the most out of it for your company for . . . Read More »


This section covers the internal procedures and systems used to keep a startup running smoothly on a day-to-day basis and in its relations with vendors and among team members. It also covers incidental matters such as legal and accounting issues.

Top Experts

Team Productivity & Communication »

This sections covers the tools and methods your team can use to mobilize, communicate, innovate and ultimately operate to achieve . . . Read More »

Legal & Liability »

From how to choose and work with a lawyer, to how to mitigate your liability, the Legal & Liability section has resources to . . . Read More »

Accounting & Finances »

Every organization deals with accounting and finance matters. This section breaks down the basic concepts and provides . . . Read More »

Efficiency & Reliability »

When you build a company and have customers using your products, it is important to have systems and processes in . . . Read More »

Vendors »

This section covers best-practices on how to initiate and maintain relationships with your vendors. It also covers certain . . . Read More »


The funding section is a very thorough guide to attaining third-party capital for your business. It has resources on the preliminary matter of whether you should even fundraise, and then covers the fundraising and investor relation processes.

Top Experts

Deciding to Raise & Raise Amounts »

Deciding whether to accept outside investment or capital is a decision that can greatly affect your ability to grow and control . . . Read More »

Funding Options & Sources »

When raising capital, there are several types of sources you can seek funding from (such as Friends & Family, Angel Investors . . . Read More »

Pitch Content & Format »

Once you've set up a meeting with an investor, you might be wondering exactly what you should talk about in your pitch and . . . Read More »

Choosing Investors »

Once there are investors that want to invest in your business, there are many things that you should consider. Investors don't . . . Read More »

Term Sheet Terms »

A term sheet is a document provided by an investor that contains their proposed terms to a funding. It is these terms . . . Read More »

Financial Math »

When you fundraise, having a basic understanding of financial math is necessary. It's important to understand how an . . . Read More »

Approaching & Attracting Investors »

Investors receive an enormous amount of inbound requests, and they typically invest in only a small percentage of the . . . Read More »

Pitch Style, Tools & Issues »

Pitch content aside, the style of your pitch is where you can really stand out. Many experts argue, for instance, that a natural . . . Read More »

Negotiating & Closing »

Choosing investors to work with merely begins the process of settling on mutually agreeable terms that will govern the . . . Read More »

Valuations & Price »

A funding round's "valuation" or "price" is an important figure that represents the value of the company being funded. This . . . Read More »


The Personal section contains resources to help you navigate the personal aspect of running, joining and working at a startup. From handling stress, preparing for job interviews, improving your personal productivity, learning new skills, and bettering your personal brand, this section will help you advance personally and professionally.

Top Experts

Deciding to Start a Company »

Deciding to start a company should not be taken lightly. With your time, money, energy, relationships and even health at . . . Read More »

Job Interviews »

A staple of any job hunt is a job interview. Job interviews are easy to mess up, but they are also easy to prepare for and to . . . Read More »

Productivity & Self-Improvement »

Working at or on your own startup requires enormous productivity, efficiency, and skill. This section covers best practices on how . . . Read More »

Networking »

From cold emailing tactics to best practices on asking for introductions, with the right tips at hand networking can be . . . Read More »

Feedback & Mentorship »

Getting feedback and working with mentors is arguably one of the best ways that you can improve your career and . . . Read More »

Joining a Company »

Startups are very risky endeavors. Before joining one, you should do your diligence to learn about the company and the . . . Read More »

Leaving a Company »

Whether from being fired or from quitting, employee turnover is an inevitable part of startup life. The frequent change in . . . Read More »

Entrepreneurial Qualities »

Being a successful entrepreneur or startup employee requires a special skill set. From being incredibly productive and . . . Read More »

Personal Brand »

Your personal brand concerns how you present yourself to the world—and in particular, to the community in which you are . . . Read More »

Giving Presentations »

Giving presentations is a great way to grow your personal brand. It may also be a required part of your job—whether you . . . Read More »