BD 101: How to Prevent and Navigate Prospects From Going Cold – Part 1

The key to achieving transparency is to the make the other side comfortable with being open and honest  at the onset of the relationship. If you don’t do this, they’re more likely to correlate a “no” or “not right now” with confrontation then subsequently go cold.


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Scott Britton 

Scott Britton is a startup enthusiast, blogger, and Skillshare teacher based in New York City. He is a former business development and marketing executive for SinglePlatform and writes about business development, networking, and personal development at

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Collection: Business Development & Sales
Category: Account Management & Relationships