5 Tips to Becoming a More Customer Centric Organization

I started thinking about the “Inside Out” organization.  This is the company that lets outsiders have a glimpse of what is going on in the sausage factory.  Being transparent about our workload, our struggles, our fund raising, whatever.  Letting our customers and the market know that we were a real organization with real people rather than a pre-packaged, pre-processed marketing machine.  Customers, press and the market responded positively.


(Full Post:  http://www.bothsidesofthetable.com/2009/11/01/5-tips-to-becoming-a-more-customer-centric-organization/)


Mark Suster 

Mark Suster is a 2x entrepreneur and an investor. He joined Upfront Ventures in 2007 as a General Partner after selling his company Koral to Salesforce.com. He focuses on early-stage technology companies.

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Collection: Business Development & Sales
Category: Account Management & Relationships